MARKETING STRATEGIES FOR EAGLE EYE MINING LIMITED

In the mining industry, Public Relation (PR) is supreme to communicating and preserving affiliations with the general public, local and major stakeholders. Our PR team is responsible for guaranteeing robust brand equity and resilience during the course of operations.

Advertising: advertising plays an essential role for mining companies. In fact, mining conglomerates often produce advertising as part of a comprehensive public relations campaign. There is competition in our business sector, so once you are able to advertise and openly state precisely your vision and mission, the business community will comprehend your mandate and patronize your product and services. While executing this advertising approach, we highlight our many social and economic benefits and opportunities to the society and what our business projects offer. These included stories about donations made to various charities and employee testimonials to advocate the great and positive work underway at the hands of their business.

1.0 STRATEGIC GOALS AND OBJECTIVES

A strategic plan is a written document that points the way forward for your business. It both lays out your company’s goal and explains why they are important and relevant.

The strategic planning process also helps you uncover ways to improve performance. Once a company has a strategic plan it gives it the direction to operate and if the company follows all that has been listed and go by it, in a few years the company will realize how successful it has been to its growth and the business community at large.

SUSTAINABILITY OF THE ENVIRONMENT (MINING)

Community: As a company we recognize the significance of the people in the areas in which it functions and wishes to engage in an open and collaborative manner to ensure its activities are in line with the expectations and requirements of these communities. We respect the traditional land owners and engage and co-operate with traditional land owners where the company’s activities coincide with the interests of these communities. We endeavor to utilize local people and services where appropriate which may include sourcing goods from local communities or using local people and contractors with exploration related activities.

Environment: We extremely take our environmental commitment seriously and seeks to conform with all environmental requirements and minimize the impact of its activities on the areas in which it functions. We aim to take responsibility for and achieve a high standard of environmental performance and to incorporate environmental management consideration into all aspects of our business.

Safety: The fitness and well-being of our people is fundamental to our methodology to business and we are devoted to ensuring we preserve a harmless workplace for our employees. We recognize that to be efficacious we must encourage safety as a key value, make available safe work environments and foster a safety culture and manage risks by prudently planning and carrying out all work with the aim of incurring no incidents.

1.0 COMPETITIVE ADVANTAGE

Outstanding Personalities

Well-timed Delivery System

Knowledgeable Staff

Well-organized Team Work

Everlasting Buyer Satisfaction

2.0 OUR TEAM

We believe in delivering our vision and mission. With this in mind, we have a group of highly skilled staff management and who make use of their proficiency. Our clever and dexterous workers make sure that our services and products satisfy our customers’ expectation and market demands.

MANAGING DIRECTOR

Marketing & Sales Executives

Procurement Manager

Accountant

Human Resources

Miners

3.0 ASSOCIATIONS

Ghana National Chamber of

Commerce and Industry.

(GNCCI)